Bespoke web application
Custom build CRM & sales platform for PetsPyjamas.com
Scope of Project
Create secure platform independent web based application
Build custom CRM & sales platform that integrates with existing website and legacy backend database
Develop tight integration with internet email protocols and short text messaging (SMS)
Host & support the application
Project Summary
Creation of a completely bespoke system that combined all PetsPyjamas’ separate tools into a single platform to provide their team with a single customer view.
The new platform integrates with the legacy database running the website and allows PetsPyjamas to allocate incoming leads to staff members, who are then able to build rich quotes for customers that can be sent via email or SMS directly from the app. All outgoing and incoming emails and SMS are automatically saved against the relevant customer record, including real time visibility of delivery, read & open status.
Key points of note:
- the system is cloud based
- tight integration with website and products database
- it works on any device, desktop, laptop, tablet or mobile
- real-time dashboards to allowing sales team to plan their day
- central logging of all activity
- email & sms replies automatically posted back to the cloud